An animation of the hoodie being made as you scroll: fleece run out from a roll and cut into pattern pieces, sewn together, branded, measured, folded and packed. Each step is described in the text.
How it's made
From a roll of fleece to a hug.
Scroll to begin
01Fleece
Soft on the inside.
It starts as brushed-back fleece: a smooth knit face on the outside, and a brushed back on the inside, soft where it meets you.
02Cut
Cut into pattern pieces.
It is cut into pattern pieces: the body front and back, both sleeves, the hood's three pieces and the inner chest pocket. The hood's waffle lining and the rib for the cuffs and hem are cut too.
03Sewn
Sewn into one.
The pieces are sewn into an oversized, relaxed, unisex fit: a crossover neckline with no drawcords, thumb-hole cuffs and a ribbed hem.
04Pocket
A pocket made for a hug.
Behind the chest sits one continuous pocket, reached through two high openings. Rest your hands in it, or cross your arms for a self-hug.
05Hood
A hood in three pieces.
Two sides and a centre panel over the crown, lined in waffle knit, with a rounded, padded rim.
06Mark
The mark goes on.
The hug hud mark goes on the chest, printed or embroidered.
07Checked
Measured against the chart.
Sizes S to XXL are measured line by line against our size chart. Allow about 1 cm either way.
The hoodie
Try the hug.
Oversized, relaxed and unisex, in brushed-back fleece and six colourways.