The hug hud Hoodie in BlackThe hug hud Hoodie in CamelThe hug hud Hoodie in TaupeThe hug hud Hoodie in ChocolateThe hug hud Hoodie in StoneThe hug hud Hoodie in Olive

More than a hoodie

The hug hud Hoodie

£89

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The signature hug hud hoodie combines an oversized unisex fit with brushed-back fleece, a waffle-lined padded hood and thumb-hole cuffs. Its defining feature is the continuous internal chest pocket, accessed through two high vertical openings and designed for relaxed hands or a crossed-arm self-hug.

ColourBlack
SizeSize guide

Size guide

Oversized, relaxed and unisex. These are the hoodie's own measurements, laid flat.

Hoodie measurements laid flat, in centimetres
MeasurementSMLXLXXL
AChest, pit to pit5760636568
BBody length, shoulder to hem7275777981
CShoulder width5860626365
DSleeve length6163646566
EHem width, relaxed4851535457

  • Chest is the width of the hoodie laid flat, not the chest size of the person wearing it.
  • Allow about 1 cm (0.4 in) either way: no two hoodies are made exactly alike.
  • XS measurements are coming soon.
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  • Continuous inner chest pocket
  • Waffle-lined, three-piece hood
  • Thumb-hole cuffs
  • Crossover neckline, no drawcords

The hoodie, in detail

Every part earns its place.

Hood up and arms folded, each hand tucked into the opposite chest pocket of a black hug hud hoodie

The signature chest pocket

Fold your arms. Find your comfort.

Two discreet chest openings, one continuous pocket inside. Slip your hands straight in, or cross your arms and tuck each hand into the opposite opening for that familiar self-hug feeling.

Front view of a black hug hud hoodie with the hood up and both hands resting in the chest openings

Brushed-back fleece

Soft on the inside. Substantial on the outside.

Soft brushed-back fleece and a generous oversized fit give hug hud its cosy feel. Unisex, cut to sit easy on the shoulders, and built to be lived in rather than saved for best.

Close up of the waffle-lined three-piece hood, crossover neckline and embroidered hug hud branding on a chocolate hoodie

The hood

Waffle lined, with a rounded padded rim.

The three-piece hood is waffle lined and finished with a rounded padded rim, so it holds its shape when the wind turns. A clean crossover neckline keeps the finish simple and free of drawcords.

Hood up and arms folded in an olive hug hud hoodie, thumb-hole cuffs drawn over the hands

Practical details

Warm to your fingertips.

Thumb-hole cuffs extend comfort over your hands, the crossover neckline sits clean with no drawcords, and embroidered branding finishes the hood and chest.

The Collection

Six colours. One feeling.

Black. Camel. Taupe. Chocolate. Stone. Olive. Choose your shade and make it part of your everyday.

Shop all hoodies
Pre-orderThe hug hud hoodie in BlackPre-orderThe hug hud hoodie in CamelPre-orderThe hug hud hoodie in TaupePre-orderThe hug hud hoodie in ChocolatePre-orderThe hug hud hoodie in StonePre-orderThe hug hud hoodie in Olive

The make

Made to be kept.

See how it's made
Fit
Oversized, unisex
Fabric
Brushed-back fleece
Hood
Three-piece, waffle lined, padded rim
Neckline
Crossover, no drawcords
Cuffs
Thumb-hole
Chest pocket
Continuous inner pocket, two vertical openings
Branding
Embroidered at the hood and chest
Two people in hug hud hoodies sitting together above a lake at sunset

Different days.Same passion.

Shop the collection

More than a hoodie